Social Media Examiner has recently published its sixth annual 2014 Social Media Marketing Industry Report based on a survey of over 2,800 marketers.
Launched in 2009, Pinterest is a picture-sharing platform that has been considered as the “fastest growing social networking service in the world”. Pinterest allows users to create and manage image collections according to related themes. It represents a huge online marketing opportunity for both consumer-focused and business-to-business companies.
Marketing used to be all about the 4 P’s: Product, Place, Price and Promotion. However, with the evolution of technology and the introduction of social media as part of the marketing mix, the 4 P’s have been transformed to the 4 C’s. Industry experts have defined the 4C’s model in different ways.