TripAdvisor’s Strategy : the On and the Off

Reading Time: 2 minutes

In the recent years, peer-to-peer reviews have become increasingly important in the hospitality industry, considering that half of travellers will not book a stay before consulting an online review site.

Within the sector of tourist reviews, TripAdvisor emerges as the number one, boasting 50M unique visitors per month and a database of 60M reviews.

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Tweet Tweet, the 5 core elements of a twitter marketing strategy.

Reading Time: 3 minutes

Twitter, the online texting service on steroids at only 140 characters, has quickly become a favorite part of content marketing strategies employed by most businesses. However, it has often represented a challenge for marketers with a traditional marketing mindset. The character limit means that they should be able to make the 140 characters count. It is all about doing more with less. Creating and then marketing content with Twitter should actually be use to tempt the click rather than to reveal the company’s secrets at once. Indeed, Twitter should be seen as a teaser social network. In this article, Egluu will guide you through the 5 core elements of a twitter marketing strategy.

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Hashtags as part of your Online Marketing Strategy #TimeToParticipate

Reading Time: 2 minutes

Joining the ranks of Twitter, Google+, Instagram and other social media channels, Facebook has been the last one to jump on the hashtag wagon, assuming that you already did. Because if you do not, let me tell you that you are definitely missing THE point. As a social media marketer, you cannot ignore the hashtags. You know, those keywords or phrases that, when preceded by a #, add context to a tweet or post. Indeed, there is no denying that hashtags are one of the strongest influencers of online visibility and engagement.

When strategically implemented, these tagged topics can expand your content reach, amplify your brand impact, target your market audience, get your content found, improve your SEO, and so on. In this article, Egluu reviews the three core hashtag strategies that any social website could, or actually should use.

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