With the development and popularity of social media and other modern marketing techniques, people may have thought that email marketing is dying. However, researches have demonstrated that old-fashioned email is actually a far more effective way to acquire and attract customers to your business online. Throughout this article, Egluu explains why today’s marketing shouldn’t be all and only about social media.
As any other industry, the travel and hospitality sphere have certainly benefited from using online platforms to attract, interact and engage with travellers. While embracing new technologies, hotels have been able to promote news and special offers, to converse with travellers and to provide them customer support, to ultimately convert them into prospects and customers.
Just a few years ago, the Internet was very different. Companies were not engaging customers but just selling to a passive audience. Obviously the situation has radically changed over the years and the social web has promoted that change. However, marketing’s goals have remained the same as they have always been: to attract and retain customers. To do so, companies have to make sure that they properly manage their online reputation.