Basically, inbound marketing refers to marketing activities that help customers to find information at their convenience when researching about your industry, products or services. By opposition, outbound marketing concerns marketing tactics that businesses undertake to advertise their products and services against consumers’ will. It commonly refers to as “interruptive marketing”.
As you might know, it is important to update your blog’s content on a regular basis, but the key to success is actually engagement. One tool to measure engagement is with blog comments. Indeed, the more your audience is engaged in your work, the more it will interact with you. Egluu reveals three simple tips to incite blog users to comment on your platform.