Basically, inbound marketing refers to marketing activities that help customers to find information at their convenience when researching about your industry, products or services. By opposition, outbound marketing concerns marketing tactics that businesses undertake to advertise their products and services against consumers’ will. It commonly refers to as “interruptive marketing”.
When creating online content, marketers should keep in mind that “unlike most marketing efforts, content marketing isn’t primarily about driving sales”. Indeed, online content is aimed at building relationships with consumers to ultimately transform them into customers. When building a relationship, it is important to use the most effective methods possible so potential customers are interacting with the brand on a regular basis.
Through this article, Egluu guides you through the small steps businesses should take to improve their online content marketing strategy.