The impact of Social Sharing on Purchase Intention

How many times have you heard about the importance of viral marketing on the social Web? But have you ever wondered what was the actual impact of sharing social data?
By conducting a study evaluating the value of social sharing across a variety of platforms, Social data and sharing tool ShareThis has helped you answer this crucial question.

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TOPSHOP + Digital Media = A New era of fashion Marketing

This article will illustrate how Topshop successfully integrated digital channels to its 2013 marketing campaign. By giving customers a voice through the use of interactive marketing communications, Topshop has cemented its position as the most influential brand in the UK.

Considered as a fashion-led trendsetter, Topshop is primarily implemented in the UK, with 319 shops on the British soil, and flagship stores in New York, Chicago, Las Vegas and Los Angeles.

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