Just a few years ago, the Internet was very different. Companies were not engaging customers but just selling to a passive audience. Obviously the situation has radically changed over the years and the social web has promoted that change. However, marketing’s goals have remained the same as they have always been: to attract and retain customers. To do so, companies have to make sure that they properly manage their online reputation.
Dear Instagram users,
Your favorite digital medium has recently announced it will start showing advertisements in its new feed. Yes indeed, the company’s director of business operations, Emilie White, has confirmed that Instagram was preparing to introduce advertising videos and photos to its digital platform.
This article will illustrate how Topshop successfully integrated digital channels to its 2013 marketing campaign. By giving customers a voice through the use of interactive marketing communications, Topshop has cemented its position as the most influential brand in the UK.
Considered as a fashion-led trendsetter, Topshop is primarily implemented in the UK, with 319 shops on the British soil, and flagship stores in New York, Chicago, Las Vegas and Los Angeles.