Marketing Is about the Right Timing!

Marketing Right Time
Reading Time: 4 minutes

Finding the optimal timing for social media posting is of paramount importance for online managers. Indeed, time is undeniably one of the most important elements when it comes to social media mastery. Figuring out the best times you should be posting to and engaging with your fans and community to maximize ROI consequently represents a crucial question.  Egluu has collected research and stats on Twitter, Facebook, email and blogging to help you identify the best time to communicate with your audience in each format.

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TripAdvisor’s Strategy : the On and the Off

Reading Time: 2 minutes

In the recent years, peer-to-peer reviews have become increasingly important in the hospitality industry, considering that half of travellers will not book a stay before consulting an online review site.

Within the sector of tourist reviews, TripAdvisor emerges as the number one, boasting 50M unique visitors per month and a database of 60M reviews.

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