Launched in 2009, Pinterest is a picture-sharing platform that has been considered as the “fastest growing social networking service in the world”. Pinterest allows users to create and manage image collections according to related themes. It represents a huge online marketing opportunity for both consumer-focused and business-to-business companies.
Marketing used to be all about the 4 P’s: Product, Place, Price and Promotion. However, with the evolution of technology and the introduction of social media as part of the marketing mix, the 4 P’s have been transformed to the 4 C’s. Industry experts have defined the 4C’s model in different ways.
Providing a wide range of possibilities in terms of marketing, LinkedIn, one of the world’s largest social networks, is a very powerful platform for enhancing business’s visibility and attracting customers. It also presents terrific opportunity to create a valuable professional network. Through this article, Egluu helps you to maximize the business benefits while providing you with a comprehensive approach to build a LinkedIn marketing strategy in 6 steps.