TripAdvisor’s Strategy : the On and the Off

Reading Time: 2 minutes

In the recent years, peer-to-peer reviews have become increasingly important in the hospitality industry, considering that half of travellers will not book a stay before consulting an online review site.

Within the sector of tourist reviews, TripAdvisor emerges as the number one, boasting 50M unique visitors per month and a database of 60M reviews.

Continuar leyendo «TripAdvisor’s Strategy : the On and the Off»

Bookelier represented at FITUR, the International Tourism Trade Fair in Madrid.

Reading Time: 1 minute

Remember we were introducing you few months ago to Bookelier, the new cloud property management system has developed and presented at the M3 Tourism Forum, in Mallorca.

Well, this time we have the pleasure to announce that Bookelier will be represented at FITUR, the most important international travel fair in the country, held in Madrid.

Continuar leyendo «Bookelier represented at FITUR, the International Tourism Trade Fair in Madrid.»

The digital hotel marketing trends for 2014

Reading Time: 1 minute

As any other industry, the travel and hospitality sphere have certainly benefited from using online platforms to attract, interact and engage with travellers. While embracing new technologies, hotels have been able to promote news and special offers, to converse with travellers and to provide them customer support, to ultimately convert them into prospects and customers.

Continuar leyendo «The digital hotel marketing trends for 2014»