The impact of Social Sharing on Purchase Intention

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How many times have you heard about the importance of viral marketing on the social Web? But have you ever wondered what was the actual impact of sharing social data?
By conducting a study evaluating the value of social sharing across a variety of platforms, Social data and sharing tool ShareThis has helped you answer this crucial question.

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The 3 steps of an Inbound Marketing strategy.

Reading Time: 3 minutes

Basically, inbound marketing refers to marketing activities that help customers to find information at their convenience when researching about your industry, products or services. By opposition, outbound marketing concerns marketing tactics that businesses undertake to advertise their products and services against consumers’ will. It commonly refers to as “interruptive marketing”.

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