Social Media Examiner has recently published its sixth annual 2014 Social Media Marketing Industry Report based on a survey of over 2,800 marketers.
The report is pretty robust; it contains 50 pages and covers a wide range of social media marketing topics from the most important social platforms marketers are using to the most powerful social content types they are developing. In addition, the report reveals what social platforms marketers are currently focusing on, as well as those they will focus on in the future. It provides a lot of useful social media marketing insights. The top social media questions marketers want to be resolved are answered in the report. It also analyses the top benefits of using social media marketing, such as increasing exposure (92%) and web traffic (80%) (See below for more details). Furthermore, the report examines how B2B social media marketing varies from B2C businesses, how larger businesses differ from smaller businesses and much more.
To sum up, the Social Media Marketing Industry Report constitutes a precious guideline for marketers that they definitely want to closely analyse. Therefore, if you are responsible for marketing your business, make sure to download your copy of the Social Media Examiner report for free while available ( until May 30t).