Instagram wins the Social Engagement battle

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Instagram is the King of Social Engagement “, this is what a recent survey conducted by Forrester confirms. The study found that top brand’s Insagram posts generates a per-follower engagement rate of 4.21%.  This means that Insagram delivers these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. It is consequently fairly to say that the platform is the stand-out network when it comes to delivering engagement.

The report suggests that this trend is actually due to less brands using Instagram, meaning there is less branded clutter on a consumer’s feed.  More specifically, we can read in the report that “Fewer marketers use Instagram, and those that do post less frequently. The result? Brands’ Instagram posts don’t have to fight through as much clutter to reach their followers.”  Moreover, Instagram’s core demographic is dominated by a younger generation that is more inclined to engage on social media than an older audience might be.

While Facebook and Twitter may dominate in terms of user base, people on these networks do not engage with branded social content very often.  By opposition, Instagram generates a higher rate of consumer engagement with brands and is therefore highly recommended for brands looking for social engagement at the moment.  Because, as Forrester states: “this might be short lived as the number of users and brands on Instagram grows”. Well, first come, first served …

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