In the current corporate environment making your products and services memorable is essential to their survival. Creating a consistent and functional corporate visual identity helps organizations to be recognized, remembered and respected. Considered as an expression and reflection of an organization’s culture, character and personality, the corporate visual identity inspires trust with consumers, employees, suppliers, partners and investors.
The travel industry was one of the first to embrace the Internet revolution. Now, mobile is the channel pushing the way people travel to the next step.
Basically, inbound marketing refers to marketing activities that help customers to find information at their convenience when researching about your industry, products or services. By opposition, outbound marketing concerns marketing tactics that businesses undertake to advertise their products and services against consumers’ will. It commonly refers to as “interruptive marketing”.