The importance of Corporate Visual Identity

Reading Time: 2 minutes

In the current corporate environment making your products and services memorable is essential to their survival. Creating a consistent and functional corporate visual identity helps organizations to be recognized, remembered and respected. Considered as an expression and reflection of an organization’s culture, character and personality, the corporate visual identity inspires trust with consumers, employees, suppliers, partners and investors.

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The 3 steps of an Inbound Marketing strategy.

Reading Time: 3 minutes

Basically, inbound marketing refers to marketing activities that help customers to find information at their convenience when researching about your industry, products or services. By opposition, outbound marketing concerns marketing tactics that businesses undertake to advertise their products and services against consumers’ will. It commonly refers to as “interruptive marketing”.

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