The Importance of SEO

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Representing an important part of any company’s digital marketing mix, Search Engine Optimization (SEO) is the key to success in giving online visibility and credibility to your business.

Considering that your website is the first point of contact with your audience online, if consumers can’t find it, your website is good for nothing. Therefore, by getting your website ranked in search results and attracting potential buyers to it through critical and relevant keywords, SEO plays an invaluable role in your online strategy.

Indeed, SEO is your digital calling card. It can increase your impact massively by getting your website in front of your online audience and converting them into cash-spending customers. To ensure that your website gets viewed by a wide segment of your targeted audience, you must get inside the heads of your prospects, speak their language and present them with a solution. As a result, your SEO strategy must swivels on the psychology of individuals in the target market and segment. Since it is not always obvious and intuitive, having an insightful SEO consultant can help businesses to identify the intent behind keyword searches.

However, SEO is not only about ranking a site in search results. It is also a great way to boost your company’s credibility. When people “Googles it”, if your website appears at the right moment, with the right solution, right on top of the SERPs, you can enjoy a high rate of visitor-to-sales conversion. According to senior level US marketers, there are over 11 Billion Google searches performed every month and SEO is the #1 conversion tactic. Moreover, a recent study found that over 75% of searchers click on organic versus paid search ads and that when you are employing both SEO and Social Media strategies your click-through rate will increase 94%.

As a marketer, your challenge is consequently to identify how best to intelligently integrate SEO into your marketing mix to reap rich rewards. The combination of social media, branding and other marketing practices strengthen and complement SEO. Each element contributes to grow your business exponentially.

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