Launched in 2009, Pinterest is a picture-sharing platform that has been considered as the “fastest growing social networking service in the world”. Pinterest allows users to create and manage image collections according to related themes. It represents a huge online marketing opportunity for both consumer-focused and business-to-business companies.
Indeed, it offers opportunities to businesses to increase online exposure and to build up faithful online communities, while visually promoting their own products.
In this article, Egluu reviews the basic Pinterest Marketing Strategy that businesses should adopt in 5 bullets points.
° The Profile
When setting up a Business Pinterest account, it is mandatory to add a keyword-rich paragraph about your business profile and to link it to its website or blog URL. Moreover, it is highly advised to add a descriptive keyword that you want to be associated with at the end of your business name. For instance: Love affair/Wedding Planner. This will help your business account to be easily found through a search for Pinners.
° The boards
When it comes to Pinterest, “more is better”. If you want to establish your business as an expert in its field, you have to provide a large amount of useful and educational information to your followers through your boards. You do not have to create all the content that you pin on Pinterest. Indeed, to help positioning your company as an authority in its field, you can share from a carefully examined combination of sources that provide the most accurate information available. In this way, followers will considerate your account as the go-to-place for reliable information about your subject, leading to increased customer loyalty and referrals from brand advocates.
In order to create extended board subjects, it is recommended to check out some of the most popular boards for ideas and inspiration on Repinly or on Pinterest’s Popular page. Focusing on your specific niche only may restrict your exposure and potential followers. Therefore, it is suggested to try finding aspects of your niche that apply to the general public.
° The Pins
It has been demonstrated that 40% of your pins should be motivational and inspiring, 40% instructional and educational and only 20% of them about your brand, product or service. Each pin needs to serve a purpose and be visually interesting. It must also be paired with a description that includes keyword-rich text and relevant hashtags for each of the images.
° The followers
If you want to expand your reach and grow the size of your audience, use Group Boards and collaborate with popular pinners who have a large followers community. You can also use a Pinterest Automation Software that automatically follows lots of other users, and as you know it, many pinners will follow you back.
° The Cross-Promotion
Connect your Pinterest account with your other social media by creating a Pinterest tab on Facebook, by tweeting your pins, and by embedding pins in your blog posts. Add the Pinterest Image Pinner plugin to your WordPress site so that every single image on your site will have a “Pin it” button. This shareable format will lead to increased visibility and higher traffic numbers.