Providing a wide range of possibilities in terms of marketing, LinkedIn, one of the world’s largest social networks, is a very powerful platform for enhancing business’s visibility and attracting customers. It also presents terrific opportunity to create a valuable professional network. Through this article, Egluu helps you to maximize the business benefits while providing you with a comprehensive approach to build a LinkedIn marketing strategy in 6 steps.
Step #1: Your LinkedIn Company Page
To ensure a business presence on LinkedIn and gain access to additional features to enhance your visibility, you must create a LinkedIn company page. This one should be considered as an extension of your website and reflects the values displayed on it. Whether you are a small business or a large corporate brand, a LinkedIn company page will certainly be a critical digital asset for your business. Moreover, it includes “LinkedIn company page stats” that provide you with valuable insights about your followers, engagements, clicks and more. Remember that it is important to establish specific metrics for measurement of your strategy that are consistent with your company goals. Indeed, the success of your LinkedIn strategy is assessed by whether you achieve your objectives.
Step #2: Your LinkedIn followers
Once your LinkedIn company page has been built, it is time to invite and encourage relevant LinkedIn members to follow your page. This can be done by using LinkedIn’s paid targeted advertising. However, before having recourse to this approach, we would suggest you to invite your existing employees, clients, vendors and partners to follow your page.
Step #3: Your extended LinkedIn network
To amplify your company’s presence, it is recommended to create an extended LinkedIn network. This can be executed by encouraging all your company’s members to get involved on LinkedIn and by training them on how to build a robust LinkedIn profile and represent your firm on the platform. Indeed, by teaching your team members the benefits of expanding their own professional networks as part of their business goals, you are increasing your chances to enhance your company’s presence through leadership. Therefore, we can only suggest you to get your employees and stakeholders active on LinkedIn now!
Step #4: Your status updates
Posting regular status update about your industry and business is mandatory. Indeed, it is the most effective way to grow followers and increase your company’s presence on the network. This requires an ongoing management to provide compelling and interesting content that would be of interest to your audience. As you grow your following, it is also suggested to segment your members and target them with more relevant updates.
Step #5: Your LinkedIn Group
Join existing LinkedIn groups related to your business and your interests and participate in discussions for increased exposure. You should think of them as independent social networks where you can spread your message, connect with key partners, and take your business to another level. For instance, discussion participation can help establish you as an expert in your field. You can also create your own LinkedIn group and foster a healthy community through engaging discussions and adding compelling content. There are benefits to both joining and being a part of niche-related groups, and also being the owner of them. To help you keep track of member demographics, growth and activity, and consequently provide accurate content, stats are available for all public LinkedIn groups too.
Step #6: Upgrade your account
Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits available exclusively to paid members that may be useful for accomplishing your marketing goals. To get more information about those advantages, click the Basic Account Upgrade link from the top left of any LinkedIn page after logging in.