Twitter, the online texting service on steroids at only 140 characters, has quickly become a favorite part of content marketing strategies employed by most businesses. However, it has often represented a challenge for marketers with a traditional marketing mindset. The character limit means that they should be able to make the 140 characters count. It is all about doing more with less. Creating and then marketing content with Twitter should actually be use to tempt the click rather than to reveal the company’s secrets at once. Indeed, Twitter should be seen as a teaser social network. In this article, Egluu will guide you through the 5 core elements of a twitter marketing strategy.
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