Finding the optimal timing for social media posting is of paramount importance for online managers. Indeed, time is undeniably one of the most important elements when it comes to social media mastery. Figuring out the best times you should be posting to and engaging with your fans and community to maximize ROI consequently represents a crucial question. Egluu has collected research and stats on Twitter, Facebook, email and blogging to help you identify the best time to communicate with your audience in each format.
In the recent years, peer-to-peer reviews have become increasingly important in the hospitality industry, considering that half of travellers will not book a stay before consulting an online review site.
Within the sector of tourist reviews, TripAdvisor emerges as the number one, boasting 50M unique visitors per month and a database of 60M reviews.
Twitter, the online texting service on steroids at only 140 characters, has quickly become a favorite part of content marketing strategies employed by most businesses. However, it has often represented a challenge for marketers with a traditional marketing mindset. The character limit means that they should be able to make the 140 characters count. It is all about doing more with less. Creating and then marketing content with Twitter should actually be use to tempt the click rather than to reveal the company’s secrets at once. Indeed, Twitter should be seen as a teaser social network. In this article, Egluu will guide you through the 5 core elements of a twitter marketing strategy.