Hashtags as part of your Online Marketing Strategy #TimeToParticipate

Joining the ranks of Twitter, Google+, Instagram and other social media channels, Facebook has been the last one to jump on the hashtag wagon, assuming that you already did. Because if you do not, let me tell you that you are definitely missing THE point. As a social media marketer, you cannot ignore the hashtags. You know, those keywords or phrases that, when preceded by a #, add context to a tweet or post. Indeed, there is no denying that hashtags are one of the strongest influencers of online visibility and engagement.

When strategically implemented, these tagged topics can expand your content reach, amplify your brand impact, target your market audience, get your content found, improve your SEO, and so on. In this article, Egluu reviews the three core hashtag strategies that any social website could, or actually should use.

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6 steps to manage your online reputation

Just a few years ago, the Internet was very different. Companies were not engaging customers but just selling to a passive audience. Obviously the situation has radically changed over the years and the social web has promoted that change. However, marketing’s goals have remained the same as they have always been: to attract and retain customers. To do so, companies have to make sure that they properly manage their online reputation.

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