The effectiveness of old-fashioned email marketing

With the development and popularity of social media and other modern marketing techniques, people may have thought that email marketing is dying. However, researches have demonstrated that old-fashioned email is actually a far more effective way to acquire and attract customers to your business online. Throughout this article, Egluu explains why today’s marketing shouldn’t be all and only about social media.

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Bookelier represented at FITUR, the International Tourism Trade Fair in Madrid.

Remember we were introducing you few months ago to Bookelier, the new cloud property management system has developed and presented at the M3 Tourism Forum, in Mallorca.

Well, this time we have the pleasure to announce that Bookelier will be represented at FITUR, the most important international travel fair in the country, held in Madrid.

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The digital hotel marketing trends for 2014

As any other industry, the travel and hospitality sphere have certainly benefited from using online platforms to attract, interact and engage with travellers. While embracing new technologies, hotels have been able to promote news and special offers, to converse with travellers and to provide them customer support, to ultimately convert them into prospects and customers.

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