Location-based marketing: the digital trend to embrace in 2014

2014 will see the rise of location-based marketing actions to connect with consumers. Referring to the ability to customize marketing messages based on a prospect’s location and preferences, location-based marketing enables brands to be more contextually relevant.
As location-based services are becoming more precise, huge opportunities are opening up for marketers to really identify their customers through targeted marketing campaigns.
By combining the use of mobile apps and location-based services, marketers are attempting to reach out to their target audience while sending them more personalized content.

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