TOPSHOP + Digital Media = A New era of fashion Marketing

This article will illustrate how Topshop successfully integrated digital channels to its 2013 marketing campaign. By giving customers a voice through the use of interactive marketing communications, Topshop has cemented its position as the most influential brand in the UK.

Considered as a fashion-led trendsetter, Topshop is primarily implemented in the UK, with 319 shops on the British soil, and flagship stores in New York, Chicago, Las Vegas and Los Angeles.

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