The Fashion and Online Channels Alliance :: Marketing Strategies

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Although the idea of fashion migrating to the online channel initially aroused scepticism, the doubters quickly realized the potential of the industry in the Internet channel. “At $41bn, fashion is now the second largest and fastest growing e-commerce category in the US”, says the GP Bullhound Bank Team. Generating some of the best returns in the Internet space for investors, the fashion sector has definitely overcome many challenges to become one of the most lucrative e-sectors for investors and entrepreneurs.

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