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eMail Marketing
Much more than sending lots of emails. We plan media campaigns tailored to your needs, with the aim of providing better service to your customers.
We can take care of measuring the ROI of your email campaigns, increasing sales via e-mail promotions, branding campaigns and custom surveys
Fast, personal and very cost effective
A proper eMail Marketing campaign
- Reduces marketing costs
- Keeps a fast and interactive communication with the customers
- Measures results instantaneously
In order to make the most of it you need the best resources to create useful contents with a professional image, to ensure that emails are properly delivered and to track results of marketing campaigns.
We have our own eMail Marketing software which allows instant access to email deliveries, bounce rates, opens statistics, clickthroughs, and much more.
What can we do for you
- Grow your own Contacts List
- Design, Copywrite and Test
- Implement systems to sent automated emails: Welcomes, triggers and transactionals
- Increase the deliverability of your emailings: SPAM compatibility, blacklisting, whitelisting, authentication with varied browsers.
- Measure, Report and Analyse of all kind of statistics
- Database management and privacy policies
Grow your customers list
As a part of a well organized Marketing strategy, an emailing campaign is a highly profitable media: The ROI is higher than most traditional marketing media.Some golden rules and advices
- Never send emails to users without their permission.
- Allow easy unsubscriptions
- Use a double opt-in confirmation process.
- Create professional templates and keep branding consistency.
- Segment your lists, so you can send more useful information
- Avoid the Spam Filters. Most of large Internet service providers use rigorous spam protection mechanisms. Spam filters generally rank emails by several criteria, and if rates are above a level, then they are flagged as spam and deleted.
- Autoresponders are a great way to automatically follow up with your customers and provide them with more information.
Trigger Actions Samples
- Send a new email when a contact clicks a link in your email campaign
- Send contacts a new email at a specific date in the future
- Add contacts to a new list when they click a link in your email campaign
- Add contacts to a new list when they open your email campaign
- Add contacts to a new list at a specific date in the future
- Send a birthday or anniversary reminder to contacts on your list
Transactional Samples
- Send contacts a new email when they click a link in your email campaign
